Apparently the reason Cesaro has been booked the way he has lately is by design. WWE initially planned on turning Cesaro baby face and giving him a big push, but instead opted to focus all of their efforts on Roman Reigns.
It is being said that the long-term plan for Cesaro is still to become a top baby face when all is said and done, however the company is apparently going to wait until Reigns is fully established as a top-tier solo act.
The basic mindset behind this decision is that when Reigns is finally established and it's time to develop a new "rising star," Cesaro will be the go-to guy.
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