WWE Hall of Famer has published a new blog, which you can read in its entirety atJRsBarBQ.com. In this installment, JR wrote at length about the WWE Network, WWE's ongoing cost-cutting measures, Thursday's episode of Impact Wrestling and more.
Regarding the WWE Network, JR still believes that it will be a good investment for the company in the long term as it continues to evolve. "By lowering the company's overhead, cutting the fat, so to speak, WWE will have more realistic numbers in place that will positively affect the Network's financial impact on the company," he said.
JR says that WWE has to service two audiences with the Network, both current fans who are looking to supplement WWE television programming and older fans who enjoy watching archived content.
As for how WWE can better promote the Network, JR suggested WWE Superstars talk about it "organically" on television and on Social media. "Things like having their stars talk about what they watched this week on the WWE Network goes a long way in promoting the future of WWE which is the WWE Network," Ross wrote. "We rarely hear that ... A tweet from John Cena, for example, on what he's watching goes a long way."
WWE cut 7% of their staff this week to reduce costs. While it's unfortunate that many people lost their jobs, "Cutting the fat, whether it be to our own bodies or to a company's overhead, is never a bad idea and it appears that through trial and error in a public forum of being a publicly traded company that WWE seemingly has a better handle on what they should and should not be doing from an infrastructure standpoint within the corporate world."
He encouraged WWE to regularly evaluate their roster and identify Superstars who have hit the "glass ceiling" and might need to be 'taken out of rotation' in order for the company to maximize the return of their roster and find 'the next WrestleMania main eventer.' "If WWE can get one, or preferably more, stars white hot, many of their issues will be addressed. The TV ratings will increase, live event ticket sales will surge as will merchandise sales, etc."
He added that WWE's talent recruitment efforts could be their best chance at reaching this goal.
There's much more to the blog, you should check it out at JRsBarBQ.com.
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