Despite this, WWE began a hard pitch against traditional PPV at last month’s Money in the Bank event, where you can notice a major difference in how the commentary and production team advertised the show. Statements like “don’t pay for traditional PPV when you can get Money in the Bank for just $9.99″ were made to directly influence the fans away from companies like Comcast, DirecTV, etc.
Today an email went out to all WWE subscribers – the title read “watch Battleground LIVE, only on WWE Network”. The email previews the main matches for the show, and contains multiple ads for the Network, without a single mention of cable providers. It’s worth noting that this Sunday’s event, at this time, is still be offered by most PPV providers.
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